Our pricing rules
Five rules. Two minutes.
Everything we promise about price, in one place. Nothing here needs a footnote.
- 01Prices move with our costs, in both directions. When what we pay falls, what you pay falls.
- 02Our margin doesn’t change when our costs do. We never widen the gap when inputs get cheaper.
- 03No surge pricing. Ever. Demand doesn’t change what a kilo of rice should cost.
- 04No fake RRPs, no flash sales. A discount off an invented price isn’t a discount.
- 05Every price we’ve ever charged is published, with the date it changed. Falls included.
Behind these rules is a cost model we run every week, built and maintained by a working commodity trader. We don’t publish an itemised cost breakdown or a margin figure. The record of every price we’ve ever charged is the proof, not a ledger.