Our pricing policy

Read it in two minutes.

Then compare it to any supermarket’s. (They don’t publish one.)

  1. 01We review prices every Monday. Held for the week, the same for everyone.
  2. 02When the market falls, your price falls. Decreases are always passed through.
  3. 03No surge pricing. Ever.
  4. 04No fake RRPs. No flash-sale theatre.
  5. 05No loyalty-card games. One price for everyone, every week.

Each price references a public commodity benchmark you can look up yourself. We target a modest, fixed margin on staples — we don’t publish an itemised cost breakdown, because the policy above is the proof, not a ledger.

See our benchmarks →

Shop the pantry →

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